What is Repetition Brand?
Fashion for the Mind and Soul
Repetition Brand is the first collection under the Intellectual Fashions label, created to uplift and empower. With Repetition, comfort meets sophistication, offering everyday essentials like hoodies, joggers, and crewnecks that reflect both style and substance. Each piece embodies the spirit of Intellectual Fashions—thoughtful, bold, and smart.
Life’s greatest achievements don’t come overnight. They require dedication, perseverance, and yes—repetition. At Intellectual Fashion, we design apparel that aligns with your personal journey. Whether you’re overcoming obstacles or aiming for new heights, our clothing is here to support your growth, physically and mentally.
REPETITION BRAND
LIMITED DROPS OF THE MONTH
OUR STORY
Intellectual Fashions was created by Chester "Lyfe" Jennings, a socially-minded R&B artist with a passion for change. Our brand isn’t just about clothing—it’s about promoting a lifestyle of self-help, health, and wellness through repetition. Every piece is crafted to remind you of the small steps that lead to big changes. Just like Lyfe's music, which integrates powerful messages of growth, our clothing serves as a daily inspiration for those looking to become their best selves.
OUR FOUNDER
Lyfe Jennings isn’t just an accomplished musician; he’s an advocate for change. His music reflects the struggles and triumphs of his journey, and Intellectual Fashions embodies this ethos. With each stitch, we encourage you to keep moving forward, no matter how hard it gets.